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Beyond the dish,

we design what’s next.

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WHAT DRIVES US

Every restaurant has a dish only it can serve,
and people who gather nowhere else.

Yet today, so much of that is quietly
losing ground to the numbers.

We carry it forward — with world-class service,
the discipline to read the numbers,
and the leverage of AI.

That is the work of Mysoul.

120stores Restaurants supported (total)
+18% Avg. sales growth / 6 months
-4.2pt Avg. cost-ratio improvement
MESSAGE

Message

A proposal
on paper
won’t change
a restaurant.

Every day on the floor is a string of decisions — what to buy, how to staff, how much to prep, what to recommend to this guest. The quality of those decisions comes straight back as profit and reputation. Our work is to leave your restaurant with the standards that support them.

01

Speak in numbers

We read the current state through cost ratio, sales per labor hour, and drink ratio — not gut feeling — and show exactly where each dish is leaking profit.

02

Work the floor

Founder Hideki Watanabe works service hours alongside your kitchen and hall staff, then puts the standard into words and manuals so anyone can reproduce it.

03

Put new tools to work

Ordering, scheduling, and cost calculation go to AI, freeing your people to focus on service and food. World-class wine service and pairings tuned to the menu raise spend per guest.

SERVICE

Service

WORKS

Works

CASE 01 / ITALIAN, TOKYO

Cost ratio 32% → 27%.
80 dishes cut to 28.

We rationalized the menu through ABC analysis and consolidated to two suppliers. Rebuilding around the signature dishes also cut the waste rate by more than half.

Case photo 02
CASE 02 / JAPANESE, 4 STORES

Spend per guest +¥1,200.
Designing the pairing.

We trained every staff member on sake and wine pitch technique. Drink ratio rose 11 points, and profit grew with the cost ratio held flat.

Case photo 03
CASE 03 / BISTRO, NEW OPENING

Profitable in 4 months.
Sales-per-hour held from month one.

From site selection to kitchen layout to AI-driven ordering and scheduling — all designed before opening day — to keep the launch load manageable.

FLOW

Flow

01

Free consultation

60 minutes to hear where you stand and what’s on your mind. Online is fine. No charge.

02

On-site diagnosis

We work your service hours and check the numbers, flow, service, and kitchen firsthand.

03

Improvement plan

Priorities, timeline, target numbers, and cost — proposed on a single page.

04

Execution support

Two visits a month as a baseline, working the floor with you until it sticks.

05

Handover

We leave the standards and manuals behind and close out once the restaurant runs on its own.

Hideki Watanabe, Founder

World-class service —
I bring it to you on the floor.

I’m a floor person. I’ve built my career standing in kitchens and dining rooms, building each restaurant’s standard alongside its people. The service level taken for granted at the world’s best restaurants, the discipline to read the numbers, and AI as a new tool — I bring all three to rebuild one restaurant at a time, in earnest.

No two restaurants’ circumstances are the same. Tell me first what’s troubling you.

Hideki Watanabe Founder & Restaurant Consultant
FAQ

FAQ

Q Can I ask about just one restaurant?

Yes. A single independently-owned restaurant is our most common client. We also take on pre-opening consultations.

Q How much does it cost?

It depends on scope and duration — from a one-time spot diagnosis to ongoing monthly support. We’ll give you a ballpark at the first consultation.

Q Can you work with restaurants outside Tokyo?

We work nationwide. We combine on-site visits with online sessions to keep travel costs down.

Q Do I need technical knowledge to use the AI tools?

No. We stay with you from rollout through adoption and hand it over in a form you can run from your phone.

Q How long does support last?

Three months per phase, with six months as the standard target for running on your own. We also take on short-term turnarounds.

COLUMN

Column

CONTACT

Contact

初回のご相談は無料です。
まずは現状をお聞かせください。

60分ほどお店の状況を伺い、その場でできる改善案を一つ以上お持ち帰りいただきます。営業はいたしません。